Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.
Although it began as a method for the rich and the famous to hide their personal or embarrassing goings on, it's becoming more and more common among not so rich or famous.
"Googling" potential business partners or associates is not uncommon to the point where someone could easily be tarnishing your reputation in the business world without you even knowing.
In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.
This is where the services of a top search engine optimisation company (such as ourselves) come in. In some instances, we can completely remove some of the harmful information from the listing, but this is very difficult to achieve. We then basically create mountains of better, more complementary information such as blogs, websites, content etc. and promote it up the search engine results rankings so that it pushes the harmful stuff down into the depths of nowhere.
The effect that this has is that as the more complementary material moves up the rankings, it pushes the unwanted content down, and after some time, this occurs to such an extent that the harmful information moves down to the 4th, 5th, 6th page where it will very rarely be found.
If you search "Kate Moss" in Google you will see that she has recently had this technique employed on her name as the first results page is filled with complementary information about her and you will have to dig a bit deeper to find anything that doesn't sing her praises, whereas if the results were sorted completely naturally, the events from recent news stories would be at the top.
Google works in much the same way as the rest of the world in that bad news travels further than good news, so having good news out there is essential if you dont want surfers all over the world to read negative things about you.
Although it began as a method for the rich and the famous to hide their personal or embarrassing goings on, it's becoming more and more common among not so rich or famous.
"Googling" potential business partners or associates is not uncommon to the point where someone could easily be tarnishing your reputation in the business world without you even knowing.
In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.
This is where the services of a top search engine optimisation company (such as ourselves) come in. In some instances, we can completely remove some of the harmful information from the listing, but this is very difficult to achieve. We then basically create mountains of better, more complementary information such as blogs, websites, content etc. and promote it up the search engine results rankings so that it pushes the harmful stuff down into the depths of nowhere.
The effect that this has is that as the more complementary material moves up the rankings, it pushes the unwanted content down, and after some time, this occurs to such an extent that the harmful information moves down to the 4th, 5th, 6th page where it will very rarely be found.
If you search "Kate Moss" in Google you will see that she has recently had this technique employed on her name as the first results page is filled with complementary information about her and you will have to dig a bit deeper to find anything that doesn't sing her praises, whereas if the results were sorted completely naturally, the events from recent news stories would be at the top.
Google works in much the same way as the rest of the world in that bad news travels further than good news, so having good news out there is essential if you dont want surfers all over the world to read negative things about you.
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