Saturday, January 30, 2010

What Is Blogging And Why You Should Setup A Blog

By Andrew Egorov

What is blogging and why you should setup a blog at all? Blog is short for web log. So it is basically a way people write comments on the internet for others to read about. People use blogs to help others keep track of what is going in their lives. For instance years ago people would send out newsletters in different times of the year like around the holiday season.

But then they found out that they could promote products in their writing. And they started using them to promote their websites. So at first people used them for personal and social reasons but then they started using them for their online business.

One of the ways people use them is to create a blog and promote affiliate products. These are products from other people not your own. You earn a commission each time you help create a sale of that person's product. A blog is a great way to do this plus unlike websites you do not need to pay for hosting space with a blog.

You can use your blog to do a product review about the affiliate product or you can simply talk about how the product has helped you and how it can help others. You put a link in your online post to the product you are promoting. People then click on the link and go to that page. Since you are signed up with that product owner as an affiliate you get a link with an identifying tag so the product owner knows that you sent the customer to his site.

If you are starting out with your own product online starting a blog is also a great way to get started rather than having to build a website. Building a website can be a challenge for those who are just starting out. But it is easy to build a blog. There are many blog hosting companies online where all you do is create an account and follow the steps to building a blog.

There are easy steps to follow. You can pick your own template. In no time flat you will see your professional presence online with no time spent on trying to build a website.

The great part about a blog as far as the search engines are concerned is that if you make posts daily to your blog the search engines will rank you favorably because the search engines like fresh and new content.

So if you have an online business and you do not yet have a blog start one today. Even if you have a website you can benefit from a blog because you can always link your blog to your website. All the new traffic to your blog will be interested in going to your website for your product information. You will increase your sales no matter how you choose to use your blog.

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