Getting Your Real Online Business Listed in the Search Engines

By Stephen Beck

One of the most important steps to getting a real online business up and running is web site traffic. An excellent source of website traffic is search engine traffic. Many people who start a home-based business hesitate to use search engine traffic because they do not think they can compete with the larger websites. They believe it is impossible to outrank them.

That is not necessarily the case. While it might be difficult to outrank them in one set of keywords, with another set you can dominate. We sell a book called "Thomas Jefferson Education." When we wrote this article, we had a very high 1st page ranking on Google and were only one of two websites that actually sell this book. This gives us a significant competitive advantage when it comes down to making sales from people searching for this book

Do you understand the benefit of this? By focusing my efforts on the keyword and phrase for my book, we get a good search engine placement. At some times in the past, we have even outranked the publisher webpage of the book that we sell. Although Amazon also ranks well for this keyword, they only sell used copies.

One question I am often asked in particular is "Is there a way to know exactly what Google looks for?" Google's search engine algorithm is as closely guarded as Coca-Cola's formula for making soda. No one knows what it is exactly.

This is why you should have a certain level of skepticism if someone claims they are going to show you "all the secrets to dominating the search engines." They really cannot because the only people that TRULY know the secrets work for Google and the specific details of those secrets change all the time.

Does that mean they do not know what they are talking about? No, you can always experiment and discover different things. However, it is always going to be speculation because Google guards their secret algorithm very closely.

So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.

Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.

Here is the question "how do you get backward links to your website?"

1. Ask and link back: One way is to ask others to link to you in exchange for you linking to them.

2. Write a press release: You can write a press release and submit it online about your company. You need to include a link to your website to get any benefit. If a news website uses your release, they will publish it along with a link back to your web site. An example of a press release site is http://www.free-press-release.com/

3. Writing articles: Another excellent way to get back links is to write articles about the topic your website covers. When you write the article, you should submit it to what are called article directories. These are websites where ezine publishers and website owners looking for content go to. You get a back link from the article directory, which is usually a highly valued website in the eyes of Google. You also get a back link from any websites that use your article. One of the largest directories is located at http://ezinearticles.com/

In my opinion, the simplest way to create backward links for your website is to use articles. If you write a single article, about 300 to 400 words and submit it to 10 article directories, you should have backward links for your web site within a short period of time, which is exactly what a real online business needs.

About the Author:

Stephen Beck specializes in teaching people how to start an ebook business. Get his 3 free videos at http://www.8weekstoprofits.com so you can start your ebook business today.

How to Make Money Online From Passions?

Determine your passions before you decide to jump into any ideas of make money online opportunity. As a professionals such as scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are qualifications, things you must learn, before you can be successful.

The same goes with Internet marketing industry even though there are no good people out there who'd have you believing it's a "Walk in the Park" and all you need is belief and you can succeed.

I'll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being an assistant to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, "what comes first the chicken or the egg"? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I don't think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you've researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I'm concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I'm not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.

It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won't attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won't stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don't find it move on,
You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I'll start that business - does not sound like a decision based on anything near Passion. And remember when you hear that an Internet "guru" does that, don't be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it's your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don't first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

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