Have you visited Amazon.com or Comcast.com lately? What was the first thing that came to mind when you arrived. Most likely, it was something like: "Terrific, now that I'm here, lets get to what I need."
Now think of a time when you visited a web site that you felt was inconsequential. Maybe it looked like a million sites you've seen before, was obviously done with shortcuts, or just plain looked like it was done by a grade-schooler. I'll bet when you saw that site you weren't thinking "sign me up," but rather "is this company really in business?"
Having a successful web site on the Internet has everything to do with trust. If your site visitor does not believe in you right off the bat, you're likely to lose that visitor forever. Here are some of the key elements to building that trust and creating a successful web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this " through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Next, your web site should communicate at once that you have a record of performance in your field. One technique is to use compelling testimonials and use great copy writing to back them up. Don't bury your achievements in the far reaches of your web site, ensure they are prominently shown on each page for the visitors to see.
And, finally, it is critical that your web site reveals that you have the solutions your site visitors needs to resolve their problems. They are busy people ad dont want to spend the day surfing the web to find the answer to their predicament. If your site is credible and provides that solution, they will stop looking and take you up on your offer.
Now think of a time when you visited a web site that you felt was inconsequential. Maybe it looked like a million sites you've seen before, was obviously done with shortcuts, or just plain looked like it was done by a grade-schooler. I'll bet when you saw that site you weren't thinking "sign me up," but rather "is this company really in business?"
Having a successful web site on the Internet has everything to do with trust. If your site visitor does not believe in you right off the bat, you're likely to lose that visitor forever. Here are some of the key elements to building that trust and creating a successful web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this " through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Next, your web site should communicate at once that you have a record of performance in your field. One technique is to use compelling testimonials and use great copy writing to back them up. Don't bury your achievements in the far reaches of your web site, ensure they are prominently shown on each page for the visitors to see.
And, finally, it is critical that your web site reveals that you have the solutions your site visitors needs to resolve their problems. They are busy people ad dont want to spend the day surfing the web to find the answer to their predicament. If your site is credible and provides that solution, they will stop looking and take you up on your offer.
About the Author:
Marty Dickinson is the owner of HereNextYear.com which has empowered business owners to use the Internet to its fullest potential for 13 years. He also conducts training workshops and is the author of "Web Marketing All In One Reference For Dummies . To learn more about what to look for in your web designer, read Martys free report : 11 Questions to Ask a Web Site Designer Before You Hire One.
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