Saturday, May 30, 2009

Your Hidden Secret To Online Success Is Building Relationships

By Logan Granville

If you've been doing business on the internet for any time at all, you know that creating an income is extremely difficult.

The truth is, it's almost impossible to generate an online income if one particular item is missing from your marketing program. This component is so critical that an estimated 97% of all internet marketers never make a dime because their program is lacking this component.

This critical component is literally the difference between no income at all and thousands of dollars each and every month. This component is the life-blood of any online business.

If you have already made this component an integral part of your marketing campaign, you know how valuable it is to your business. And, you're probably making more money every month than most people make in an entire year.

What is this critical component and what makes it so vital?

This critical component is relationship building.

You may be wondering what relationship building has to do with your internet business. The answer is this, relationship building has everything to do with your internet business. Without it, your business would not exist.

Think about this for a moment . . . when you make a purchase, who do you purchase from? Somebody you trust, right? Somebody you feel comfortable doing business with. Somebody you know will make things right if there's a problem.

Do you ever purchase from somebody you don't trust? No, why risk losing your money? Doesn't make good business sense, does it?

On the impersonal internet, trust and confidence are critical. Your prospects can't sit down and visit with you. All business is transacted by means of a website and email.

How do you project trust and confidence to your prospects over the impersonal internet?

You send them lots of free, valuable information before you ever ask for the sale. You let them know you have their best interest in mind. You show them you are more interested in helping them than you are in taking their money. Then, when you ask for a sale, your prospects will know you are offering something of with real value.

An excellent method for creating trust and confidence in your prospects is to create a newsletter. It can be a short 10-message newsletter, or it can be a full blown newsletter that goes out every week, or every month. You can set everything up in an autoresponder so the messages go out automatically.

If you have the ability and the time, you can write the newsletter yourself. Or, you can find very talented, inexpensive sources who will write your newsletter for you. Simply do a search for newsletters, you'll find all kinds of help and information.

Once you create trust and confidence in your prospects, they will follow you wherever you go.

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