Saturday, October 24, 2009

Understanding What Types Of CPA Offers Are Available To Your Online Business

By Ron Cripps

For individuals just looking into Cost Per Action (CPA) marketing, the selection of distinct offer types can be perplexing it might seem to be daunting task at first to try and work out what all the various offers are all about.

More or less common types of CPA offers you will find in nearly any CPA network's collection are known as zip submit or email submit offers these are usually free trials.

Let's start with free-trial offers, because they are so in style among both advertisers and the marketers who market them. The basis is straightforward: These free trial offers are often completely free to the customer, apart from for a small fee (as tiny as $1.95 or so) for shipping and handling. The customer obtains a product they are interested in for an incredibly low price, and the advertiser gets a beneficial lead.

As a salesperson, you might be wondering how this could possibly be an advantage to you. Even though the offer is totally free except for the shipping and handling outlay, or nearly free, online companies are often more than willing to pay good commissions (as much as $20-$100 per lead). The basis is that a lot of these free trial offers are required continuity programs and by accepting the free trial agreement, the client is agreeing to shell out for more of the product when the free trial is complete, frequently through a 30 day auto-delivery program.

Your only concern is sending the lead keeping the customer is up to the vendor. That means that you pick up a decent commission on an offer that is straightforward to convert, and all you have to do is get the consumer to the online businesses home page. Affiliate marketers have made Free Trail offers popular for this very reason.

Another very wide spread ad of CPA marketing offers is what is referred to as zip submit. All a visitor has to do in order for you to get compensated is enter their post code. You can be certain that the website running the advertisement has a way to earn cash from the consumer on the back end, but you as the CPA affiliate get paid just for the clients zip code. These offers convert extremely well, while they are usually low-paying you may only earn as little as 75 cents to one dollar for a zip submit, but if you are able push a lot of traffic to them even small change can add up to big money.

A another similar type of offer is called e-mail submit. You have perhaps heard many web marketers reveal that the money is in the list, but acquiring a list of pre-qualified shoppers can be hard, and so internet businesses are enthusiastic to pay a lot of money for the suitable e-mail addresses. This is where you as an affiliate marketer come in: All the visitor needs to do is type their e-mail address and you get paid. Like with the CPA program zip-submit, the payouts can be a little low, but you can make up for that in volume.

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