SEO success track records - The most obvious quality you should seek is the track record of an SEO course in terms of search engine marketing and search engine optimization. A quick way to find a course near you is with a Google search. Use your city as the local area and search for an SEO training city, for example: Boston SEO training or SEO training Boston.
If you are considering learning from a firm that doesn't rank well then you may want to look elsewhere. Do they have a client portfolio? If they do, you should check it and see if their clients are happy with the work they do. Trying to make some phone calls might help.
Understanding current SEO methods - SEO is a fluctuating industry. And, as search engines improve their ranking algorithms and updates, these companies must also keep up with methods of holding onto their good search engine rankings.
If the training course you are researching focuses on complex meta tags, link exchanges and keyword density, keep looking. These used to be important a few years ago, but the best SEOs today use techniques that focus more on anchor text, article marketing, directory marketing, keyword search, social media and getting one-way links.
Avoid unbelievable promises - If it sounds too good to be true, it probably is. If the course you're considering offers to show you how to rank in the top 5 Google results for any search term, keep looking. This just doesn't happen.
SEO takes time to rank well for competitive keyword phrases. It can be hard work to optimize the best keyword phrases but eventually you will see results over a period of time.
Methods of sound training - Are they qualified trainers teaching your SEO course? What are their qualifications and do they have experience in both SEO and training? It's not fun to have an instructor who only reads from his notes, and doesn't get involved with the training hands on and interactively. Make sure your trainer has both of these important qualities.
This brings us to the next quality you should look for in your training course - hands on training. SEO theory needs to be backed up by practical experience where you can immediately apply your new learning. Avoid any courses that only lecture for a day or two, and don't offer any hands on training. The best courses will offer theory, example, and practice all rolled into one.
Whenever possible, you should get an opportunity to try working on a real life project and get your trainers help with that project.
Follow up support - Any training course half life is usually about four days. Unless you revise or apply the theory, it will leave your short term memory and then you will have to relearn it. If you spend money on a training course, make sure it comes with a certain amount of email or telephone support. If it does, make sure to use it if only to make sure you are staying on track with your SEO projects. High quality notes, handouts and access to online resources are 3 valuable things to look for.
If you are considering learning from a firm that doesn't rank well then you may want to look elsewhere. Do they have a client portfolio? If they do, you should check it and see if their clients are happy with the work they do. Trying to make some phone calls might help.
Understanding current SEO methods - SEO is a fluctuating industry. And, as search engines improve their ranking algorithms and updates, these companies must also keep up with methods of holding onto their good search engine rankings.
If the training course you are researching focuses on complex meta tags, link exchanges and keyword density, keep looking. These used to be important a few years ago, but the best SEOs today use techniques that focus more on anchor text, article marketing, directory marketing, keyword search, social media and getting one-way links.
Avoid unbelievable promises - If it sounds too good to be true, it probably is. If the course you're considering offers to show you how to rank in the top 5 Google results for any search term, keep looking. This just doesn't happen.
SEO takes time to rank well for competitive keyword phrases. It can be hard work to optimize the best keyword phrases but eventually you will see results over a period of time.
Methods of sound training - Are they qualified trainers teaching your SEO course? What are their qualifications and do they have experience in both SEO and training? It's not fun to have an instructor who only reads from his notes, and doesn't get involved with the training hands on and interactively. Make sure your trainer has both of these important qualities.
This brings us to the next quality you should look for in your training course - hands on training. SEO theory needs to be backed up by practical experience where you can immediately apply your new learning. Avoid any courses that only lecture for a day or two, and don't offer any hands on training. The best courses will offer theory, example, and practice all rolled into one.
Whenever possible, you should get an opportunity to try working on a real life project and get your trainers help with that project.
Follow up support - Any training course half life is usually about four days. Unless you revise or apply the theory, it will leave your short term memory and then you will have to relearn it. If you spend money on a training course, make sure it comes with a certain amount of email or telephone support. If it does, make sure to use it if only to make sure you are staying on track with your SEO projects. High quality notes, handouts and access to online resources are 3 valuable things to look for.
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