Write Effective Google Adwords Ads

By Raymond B. Harris

Google Adwords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with Adwords within a few hours. Writing effective ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.

Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.

1. Headlines must contain your keyword. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google's search box, according to Perry Marshall and Bryan Todd, authors of the book "The Ultimate Guide to Google AdWords". Use this technique to grab the attention of your target audience instantly.

2. Describe your benefit in the second line. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Make sure you are listing your benefit on the second line, not your offer or a feature. Think about giving them what they want' before highlighting a feature or a special offer.

3. Feature and offer goes in the third line. After 'giving them what they want', its time to support your benefit by stating a feature or your special offer. This line should be simple and concise and make sure this line does not overwhelm your benefit.

4. Include your landing page in the last line. You can link your ads into any page or URL within your website. Do not link all your ads to your homepage. You can create a specific landing page for each ad to match the page's content with that of your ad's. This can also be used to obtain performance data on your ads, which you will need for optimizing your campaign later.

5. Split-test your Ads. Split-testing means running two similar ads at the same time to see which one will gather more clicks. Make small changes in your ads and see which version will perform better.

Don't be afraid to start your very first Google Adwords campaign. You'll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Follow these guidelines and start running ads now.

About the Author:

Marketing with a Pay Per Click Program is an effective technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the best skills to have when using Pay Per Click - and there are several good training guides available online.

Don't Make These Mistakes When Creating Google Adwords Ads

By Antonio P. Walker

Establishing a successful Google Adwords campaign can be tough for both beginners and experts alike. Tougher still if you are entering a new niche or just starting to operate in an unfamiliar market. You can always spend a lot of time on market research and spying on your competitor but you will only advance once you create an ad and concentrate on optimizing it. Then again, just placing an ad out there won't instantly lead to success. The truth is a lot of people discover how quickly they can lose all their time, effort and money invested in Adwords by committing simple mistakes.

These costly mistakes are addressed in the book The Definitive Guide to Google Adwords. Written by Perry Marshall, the book is all about getting excellent results from Adwords campaigns consistently.

The whole point of an Adwords campaign is to connect you or your business with your target market, turn them to visitors or audience of your site and get them to accept the value you're offering. I've outlined five usual mistakes to avoid below. Avoid these and get instant results out of your campaigns.

1. Writing keyword-less ads. By this I mean writing keywords only in the headline of your ad. Posting 1-2 keywords or keyphrases in the body of your ad will make it more relevant in the eyes of both your target market and Google.

2. Directing all traffic to your homepage. Don't ever send your visitors to your homepage when they click your ads. In most cases, a homepage is used to give general information about a company and its products or services. Those who click on ads do so for a specific reason. Give them what they've came for by directing them to a landing page listing your value proposition for them.

3. Using 'broad match' in the Google Adwords Keyword Selector Tool as the basis of your research and campaign. As the name suggests, the 'broad match' selection is only useful for an overview of your chosen niche or market. The whole point of keyword research is to know the precise words or phrases your target market uses when searching for information in Google. Make use of 'phrase match' and 'exact match' instead to find out the exact keywords or keyphrases that will lure in your prospects.

4. Use of low-performing keywords. Discovering the exact keywords your target market use takes time. Monitor your Adwords campaign regularly to check if your keywords are performing as expected. If they're not, look for other keywords to focus on. The Google Adwords Keyword Selector Tool has a 'synonym' feature you can use to produce new keywords and make the most out of your campaigns.

5. An uninteresting headline. Each ad on average only has a second to grab the attention of viewers before they move on. The headline of your ad serves as the hook to reel in visitors. It's the most prominent part of your ad and the quality of it will determine if the reader checks out the rest of the ad or not. State the most important benefit you're giving in your headline to compel viewers to read the body of your ad and click through it.

About the Author:

Marketing with a Pay Per Click Program is an effective technique that most online-businesses can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Pay Per Click - and there are many quality training guides available online.