Google Adwords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with Adwords within a few hours. Writing effective ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.
Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.
1. Headlines must contain your keyword. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google's search box, according to Perry Marshall and Bryan Todd, authors of the book "The Ultimate Guide to Google AdWords". Use this technique to grab the attention of your target audience instantly.
2. Describe your benefit in the second line. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Make sure you are listing your benefit on the second line, not your offer or a feature. Think about giving them what they want' before highlighting a feature or a special offer.
3. Feature and offer goes in the third line. After 'giving them what they want', its time to support your benefit by stating a feature or your special offer. This line should be simple and concise and make sure this line does not overwhelm your benefit.
4. Include your landing page in the last line. You can link your ads into any page or URL within your website. Do not link all your ads to your homepage. You can create a specific landing page for each ad to match the page's content with that of your ad's. This can also be used to obtain performance data on your ads, which you will need for optimizing your campaign later.
5. Split-test your Ads. Split-testing means running two similar ads at the same time to see which one will gather more clicks. Make small changes in your ads and see which version will perform better.
Don't be afraid to start your very first Google Adwords campaign. You'll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Follow these guidelines and start running ads now.
Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.
1. Headlines must contain your keyword. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google's search box, according to Perry Marshall and Bryan Todd, authors of the book "The Ultimate Guide to Google AdWords". Use this technique to grab the attention of your target audience instantly.
2. Describe your benefit in the second line. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Make sure you are listing your benefit on the second line, not your offer or a feature. Think about giving them what they want' before highlighting a feature or a special offer.
3. Feature and offer goes in the third line. After 'giving them what they want', its time to support your benefit by stating a feature or your special offer. This line should be simple and concise and make sure this line does not overwhelm your benefit.
4. Include your landing page in the last line. You can link your ads into any page or URL within your website. Do not link all your ads to your homepage. You can create a specific landing page for each ad to match the page's content with that of your ad's. This can also be used to obtain performance data on your ads, which you will need for optimizing your campaign later.
5. Split-test your Ads. Split-testing means running two similar ads at the same time to see which one will gather more clicks. Make small changes in your ads and see which version will perform better.
Don't be afraid to start your very first Google Adwords campaign. You'll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Follow these guidelines and start running ads now.
About the Author:
Marketing with a Pay Per Click Program is an effective technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the best skills to have when using Pay Per Click - and there are several good training guides available online.
