Directory submissions seem to be one of the main ways of building link popularity used by many SEO companies out there. When you pay for a directory submission service, your SEO company submits your URL to 400 or 500 (sometimes 1000) directories out there on the web. SEO companies claim that directory submissions is one of the fastest ways of improving link popularity.
While directory submissions increase your link popularity, they do not help you with the traffic or your rankings much. Increasing link popularity is totally different from increasing your rankings. There are some websites with only 200 links ranking higher than websites with over 2000 links. The reason of their ranking high is because SEO has now become a game of link quality.
The first reason why directories pass minimal link juice is because they hold no content, only hold spammy links and have no trust factor. Because of all these reasons, low quality directories are thought of as link farms, which are directly frowned upon by major search engines. Because of the lack of content and spammy links, these directories get quickly devalued and de-indexed from search engines such as Google.
That being said, another reason of their low link value is that everyone is submitting their link to the directories in order to get link juice but no one is passing link juice to them. It is not hard to imagine each category of a directory to have over 200 outbound links. This also goes without saying that directories have a very high percentage of spam.
Directories also do not provide any traffic to their listed websites because no one uses directories as a reference system like they were used in old times. People normally go to search engines like Google to find any stuff that they want. Even though many SEO "specialists" still think of directories as major source of navigation, that is not the case with directories any more.
However, there are a few high quality directories out there like Yahoo Directory and DMOZ, which can provide you with a lot of link juice. The downside for inclusion into them is the high fee that they charge.
In conclusion, my advice to you is to stay away from directory submissions because they can actually hurt (rather than help) your websites.
While directory submissions increase your link popularity, they do not help you with the traffic or your rankings much. Increasing link popularity is totally different from increasing your rankings. There are some websites with only 200 links ranking higher than websites with over 2000 links. The reason of their ranking high is because SEO has now become a game of link quality.
The first reason why directories pass minimal link juice is because they hold no content, only hold spammy links and have no trust factor. Because of all these reasons, low quality directories are thought of as link farms, which are directly frowned upon by major search engines. Because of the lack of content and spammy links, these directories get quickly devalued and de-indexed from search engines such as Google.
That being said, another reason of their low link value is that everyone is submitting their link to the directories in order to get link juice but no one is passing link juice to them. It is not hard to imagine each category of a directory to have over 200 outbound links. This also goes without saying that directories have a very high percentage of spam.
Directories also do not provide any traffic to their listed websites because no one uses directories as a reference system like they were used in old times. People normally go to search engines like Google to find any stuff that they want. Even though many SEO "specialists" still think of directories as major source of navigation, that is not the case with directories any more.
However, there are a few high quality directories out there like Yahoo Directory and DMOZ, which can provide you with a lot of link juice. The downside for inclusion into them is the high fee that they charge.
In conclusion, my advice to you is to stay away from directory submissions because they can actually hurt (rather than help) your websites.
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