When you sign up for Google AdWords, the only goal you must set your eyes on is converting AdWord traffic into sales.
Myth - When you have more visitors, you'll have more sales.
Fact - Not all your visitors are paying customers. E-commerce studies show that first-time visitors will not purchase your products even if1 in 7 visitors are ready to buy a product or avail of a service.
Therefore, it is vital that you understand the online sales process and the part this plays in turning your AdWord traffic into sales, especially when you are continually looking at ways to reduce your customer acquisition costs. The five steps to Google AdWords success are as follows:
* Marketing - You have to address your visitors' need with your products and services. Google AdWords can help you find these customers and drive them to your site.
* Trust is a Must - Your web site should be very trustworthy and credible so that customers will feel more confident in availing your product or services. Otherwise, your customers will go elsewhere for a more credible site.
* Navigation - Probably one of the biggest losers of sales is your website structure. If you do not have a website that is easily navigated and provides timely answers to visitor questions, then your Goggle AdWords campaign will be an expensive exercise that provides you with little or no positive results.
* Presentation and Motivation - Your website should be presentable to your customers so they are motivated to avail of your products or services. Your site's aesthetic appeal is a huge factor in converting AdWord traffic into sales.
* Sales Closure - A call-to-action must be placed in your web site to close the sale. This means giving your customers secure options of payment. You also need to provide justification on why your customers should buy from you.
Myth - When you have more visitors, you'll have more sales.
Fact - Not all your visitors are paying customers. E-commerce studies show that first-time visitors will not purchase your products even if1 in 7 visitors are ready to buy a product or avail of a service.
Therefore, it is vital that you understand the online sales process and the part this plays in turning your AdWord traffic into sales, especially when you are continually looking at ways to reduce your customer acquisition costs. The five steps to Google AdWords success are as follows:
* Marketing - You have to address your visitors' need with your products and services. Google AdWords can help you find these customers and drive them to your site.
* Trust is a Must - Your web site should be very trustworthy and credible so that customers will feel more confident in availing your product or services. Otherwise, your customers will go elsewhere for a more credible site.
* Navigation - Probably one of the biggest losers of sales is your website structure. If you do not have a website that is easily navigated and provides timely answers to visitor questions, then your Goggle AdWords campaign will be an expensive exercise that provides you with little or no positive results.
* Presentation and Motivation - Your website should be presentable to your customers so they are motivated to avail of your products or services. Your site's aesthetic appeal is a huge factor in converting AdWord traffic into sales.
* Sales Closure - A call-to-action must be placed in your web site to close the sale. This means giving your customers secure options of payment. You also need to provide justification on why your customers should buy from you.
About the Author:
Greg Cesar is a top Google Adwords expert. He can show you how to succeed with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here
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