Tuesday, September 22, 2009

How To Increase Quality Score Of Your Adwords Campaign

By Marc Marseille

If you did not already know, Google adwords is the top of all advertising online. A successful adwords promotion set up can have you earning capital in minutes. At the same time an ill prepared campaign will suck you pockets dry like a wet vacuum.

The key to making money with search engines is the ability to oblige Google on what they are looking for. There is an actual blueprint to making cash with the search engine giant and once you learn it, it can sometimes be more satisfying monetarily than a college education.

Google has a measuring device to rate your execution on the relevancy of your ads. This meter is called the quality score. The capability to produce an ad campaigns with a high quality score is the secret to success online. Today I am going to make a list my 5 top instructions for growing your quality score.

Keyword Selection:

Selecting the most popular traffic generating keywords will give your advertising the most exposure. The Google keyword tool is suffice if you are just starting out, but my suggestion is to also integrate other keywords tools for better research results.

Well Managed Ad Group:

A well monitored ad group consist of classifying your keywords in groups that are related. It is critical to keep ad groups with interrelated keywords like golf clubs, golf balls, or golf bags in individual categories.

Bid Correctly:

I recommend you take baby steps until you get the hang of the bidding progression. A good rule of thumb is to bid 10% of what your revenue will be for the average of one sale.

Track Your Advertising Performance:

You should put into action some sort of tracking tool to compute which keywords are working and which ones are not. Tracking your ads will enable you to get rid of the non performing words and help amplify your quality score.

Split Testing:

Produce more than one ad for all ad groups. Discover the ads that are working the best and apply those as your core ads. You can also decide to resume testing until you discover an ad with the highest CTR (click thru rate).

The keys to a winning adwords campaign requires continuous tweaking in order to arrive at perfection. The work may be a little wearisome in the beginning, but once you have a full insight, it will be like riding a bicycle.

About the Author:

No comments:

Post a Comment